Romania's No. 1 Mustard

Ignat Day – the day when Romanian families are gathering together to sacrifice the pig, using the same old techniques. Well, our tradition might seem a little odd or groovy (and probably is), but there’s a beautiful side of it and we emphasized it in the LaMinut spot.

On this day, everyone is doing something in the kitchen or outside, in the courtyard, no matter how handy or industrious they are, because it’s a well-known fact that pork tastes better after you’ve been working all day long to cook it.